FIAT/IFTA World Conference 2024

In 2018 DR Archive was facing big changes. For five years DR Archive had made a lot of outreach activities meeting users outside the archive on different festivals and events. But the archive was split into two divisions in 2018, and the physical events had to stop. Instead, we got the opportunity to write articles about DR history, telling stories about how DR made programs back in time with clips from old programs. From 2019 to 2023 the site views grew from about 50.000 to 250.000.

The site was a pilot project, and its future was uncertain. But in March 2024 DR launched a new archive universe with curated archive programs on the main tv streaming platform. As a part of the promotion of the archive content, the article site with DR history has got a new and important role as a communication platform for the content. I would like to present this positive development from pilot project to a central tool in DR’s new archive investment.