In 2022, Studio Silverback, Britain's leading natural history producers, proposed creating an online library of world-class footage of our changing planet for use in non-commercial climate and environmental projects and communications. The goal was to build a high-quality, scientifically accurate, and globally accessible collection of video assets, to be named "Open Planet", and make it available for free. This idea stemmed from frustration with broadcasters and streamers tightly controlling the rights to Silverback's documentary content, including unused rushes material, restricting its use by others.
Following a rapid project timeline which addressed investment, corporate structures, technological, rights and media management requirements, the beta library was launched in Autumn 2023 and has already made a significant impact. Footage has been used by a mix of audiences – from scientists and educators, to NGOs, activists and filmmakers – in multi-channel communications campaigns and events, including major global conferences such as COP28, the UN General Assembly and the World Economic Forum’s Annual Meeting.
The full global launch of Open Planet is scheduled for Spring 2024. In this presentation, Rights and Archive consultants from Northbound will explain the construction of the library and its current reach. Topics will include:
- Technology procurement and system build
- Media management and metadata model
- Rights negotiations and unlocking
- Usage and impacts of the library
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