FIAT/IFTA World Conference 2024

At the end of 2023, adapted from the Mao Dun Literature Award work "Blossoms", directed by Kar Wai Wong (HK), the Shanghai local television drama "Blossoms Shanghai" had been launched, with a great reputation. Shanghainese seem to have opened a memory gate, collectively returning to the vibrant 1990s. Many real-life scenes from the past appear in the drama, most of these historical images were provided by Shanghai Audio-Visual Archives.

In 2020, the production team of "Blossoms Shanghai" had contact with Shanghai Audio-Visual Archives. With the aid of the archives of the city of Shanghai in the 1980s to 1990s, they hope to dig deeper into the special historical period of Shanghai and the living conditions of its people. Also, they hope to realistically recreate the scene of the drama at that time.

In the following three years, the Archives provided senior professional editors and researchers with specialized consulting services for the production team, with dedicated personnel conducting targeted queries and organizing information. They provided over 60 historical video archives for the production team of "Blossoms Shanghai", totalling over 1800 minutes. The production team of "Blossoms Shanghai" utilized these rich visual memories to create a 1:1 replica of the street scenes of the old Shanghai at the film and television base. The narrow alleyways, crowded staircases, and aisles filled with things all present the rich fireworks and contemporary atmosphere of Shanghai in the early 1990s in the drama.

From the initial historical scene reference needs of the cooperation to the copyright purchase of precious historical images for drama applications, the Shanghai Audio-Visual Archives and the production team have worked together to meticulously craft a sword for three years, showcasing the touching urban Shanghai of the 1990s. This form of market-oriented application has been continuously carried out by Shanghai Audio-Visual Archives for several years, providing services for multiple dramas, such as the scientist series film "Ye Shuhua" and "Yan Dongsheng", the drama "Great Pudong", " Like a Flowing River", "Faith Makes Great", and so on.

Real historical images not only serve as an important reference for the production team, but also make the content presented in movies and TV dramas more convincing by examining details. In addition, the direct use of real historical images in the drama reflects the historical background while making the content of the film and television drama more creative. In the face of more diversified media communication methods, relying on the collection of historical images, Shanghai Audio-Visual Archives has also planned and produced a variety of short videos on themes, showing the audience the real historical images at that time on new media platforms such as the official WeChat channel and the official account, which has made many people relive the past life, popularize historical knowledge, and gradually build a social public library.