FIAT/IFTA World Conference 2024

The presentation proposes reflection on the choice made by Group Globo of Communications of hiring Google Cloud.

The decision of contracting Cloud companies was taken by Globo in alignment with the world’s tendency in detecting in cloud computing an opportunity to reduce expenses and be more effective. Its audiovisual documents’ back up are now stored in the Cloud. There was a project developed at Globo’s Archives to send to Google Cloud all previous documents up until the contract with Google, whether those were born digital or were digitized.

The numbers of this project are presented and studied and lead to a brief check of pros and cons of the usage of cloud services. This brief talk should contemplate the migration to the Cloud and its process, which includes, for example, the interoperability with systems such as Diva and Vizrt.

Other services provided by the Cloud are taken under consideration, such as usage of artificial intelligence to input basic metadata on documents and face recognition algorithm.

The approach to the matter has its foundation in basically two columns: literary references, and the analysis of interviews conducted with collaborators of Globo, each of them connected to the process of cloudification, but through different perspectives.