Dr. Abhishek Roy is an Assistant Professor at the Symbiosis Institute of Media and Communication (SIMC), Pune, and plays a pivotal role in the Symbiosis Center for Research in Media and Creative Industries (SCRMCI). His research areas include Film and Visual Studies, Social Media Research, and Discourse Studies, focusing on the critical evaluation of visual narratives within movies, the socio-cultural impacts of social media engagements, and the complex mechanisms of discourse development. Through merging these areas, Dr. Roy aims to enrich the understanding of current media phenomena and their extensive implications on society.